MISSION, GOAL, STRATEGY
Mission
Create new values for the society by providing rich content services via multi-media channels relying on interactive IP/WEB-based technologies.
Goal
To be a leading company in Vietnam in producing and providing media and advertisement programs, digital content products, online services (e-commerce, e-payment, etc.), information query services relying on multi-media technologies such as TV/IPTV, Mobile, Internet, and IP Contact Center.
Strategy
The Smart Media’s guideline of establishment is to develop in the same lines with the trends of globally advanced technologies
The integration between media and telecom technologies.
The media environment is strongly shifting toward
IP/WEB-based and is being broadly applied for interactive
television equipment, computers, mobile, fixed phone, game
machines, home audiovisual equipment, etc.
Digital content industry is growing intensively introducing various
products in the fields of games, music, video, movies, media, and
advertisement.
New media and advertising means have been developed to
directly orient to targeted customers via interactive
communication channels such as Internet, Mobile, and IPTV.
