Media Post provides “one-stop-shop” marketing service
Media Post will operate in three areas. Among those, direct mail advertising and total marketing solutions will be more focused.
Media Post – the joint-venture established by La Poste, Vietnam Post Corporation and Smart Media JSC, is the the second postal joint-venture that has been recently licensed. Buu Dien Vietnam Newspaper interviewed Mr. Phillipe Martin – General Director of Media Post regarding the business direction of the company:
Could you tell us why La Poste joined with Vietnam Post? What is your share in the venture?
One of the reasons that La Poste joined in VNPost is that the two parties have established fruitful relationship for years, and been paid special interest by both parties senior managers. Second, La Poste as well as other national posts of developed countries have recently come with a tendency of enhancing and expanding their activities all over the world. The total charter capital of Media Post is 1 million Euro (24.5 billion VND), where La Post accounts for 40% and 60% comes to Vietnamese side including VNPost and Smart Media.
What services will be provided by Media Post in Vietnam?
In accordance with the joint-venture agreement, Media Post will operate in three main areas: First, direct marketing mails, nationwide advertising mails (address or non-address); second, insight and product design, special customer management; third, provising hybrid services, combining communication technologies and common mails (PC Web), database management service, directory and database building for corporate customers.
For many years VNPost has provided advertising mails delivery services at very modest volume, why Media Post has chosen advertising mails for the venture? Do you think is there any chance for the service?
The matter that advertising mail services are not so developed in Vietnam seems like an obstacle for Media Post. Nevertherless, we are confident with the service because we have run several deep researchs and thoroughful negotiations between the two sides. Moreever, direct mail services is one of our most successful services comparing to other posts worldwide. Thus, we hope we can bring such success to Vietnam as well. Based on the orientation of VNPost, Media Post will support VNPost to manage big customers paving the way to increase Media Post’s and VNPost’s revenue.
What will Media Post’s clients benefit?
In our business strategy, we will provide services, total marketing solutions for clients. For instance, a big company is to run advertising caimpaigns, normally they has to coordinate with partners in many types like printing, delivery, customer data survey, products,… If they hire Media Post then they would have to work with only one partner. We will provide package services fitting to their advertising model in the form of “one-stop-shopping”.
Our targeted customers include banks, insurance companies, and consumer product trading companies. In the near future, Media Post and VNPost will select some of the big clients of VNPost to be our first clients. Also, Media Post will play as an agency of VNPost to provide the services.
There are quite a lot of domestic and foreign companies in Vietnam providing similar advertising and communication services that Media Post intends to provide. Can you assess the market competitiveness?
Marketing services are being provided via many different channels such as newspapers, television, telecom channels, however, advertising mail is half traditional and half fresh in Vietnam. Media Post is the first company providing advertising mail service nationwide. Moreover, Media Post will provide services with much higher quality than other postal services providers .
Media Post will apply service management technology that is being successfully applied in France. A software will comprehensively control the process of service provision. For instance, data will be transferred via electronic networks to the nearest place of the requested one. Therefore, clients will save lot of time and cost and be able to ensure the delivery quality.
Thank you!
(ICT NEWS).
