PRESS RELEASE

Inaugurate website Aulac.vn - Bring power of multimedia technology into life

Hanoi, 4 August 2010 - Smart Media today holds the inauguration ceremony of website Aulac.vn, an e-commerce system integrating mobile with internet network to provide application products and services for mobile subscribers.
Aulac.vnaims to become one of the Vietnam leading e-commerce systems. This website has been designed and developed based on B2C model (Business To Consumer), which has been applied quite successfully for many years all over the world such as Amazon.com. Thanks to technical infrastructure and advanced technology solutions, Aulac.vn has been tailored to Vietnamese regarding legal barrier, consumers’ culture and techonology infrastruture in order to meet and wait in front for Vietnam’s e-commercial demands timely.
With a view to creating a professional e-commerce system, Smart Media has intensified a strategic cooperation with the world leading technology groups. Smart Media will be transferred all-in solutions including hardware system, software solutions, consultancy and training to achieve close and scientific technical procedures, guarantee confidentiality and provide consumers with the most convenient liquidation terms.
“Based on technology foundation transferred by IBM - the world biggest multinational technology group, Smart Media is bound to cooperate with different partners as financial organizations, banks, mobile service providers and other liquidaton solution providers to create Aulac Payments, the optimal and convenient online liquidation system for the Aulac.vn’s customers” says Smart Media’s Chief Executive Officer Nguyen Tuan Anh.
Aulac.vn, in its early stage, is built as a digitalized product supermarket with a variety of products rich in both category and quantity. The website’s products consist of tools and applications, games, images, sounds, e-books, e-keys such as mobile cards, prepaid cards, mobile application software, etc. Aulac.vn has the model of micro payments, which is characterized by small-valued goods items. Only with VND1000, one can do online shopping and buy attractive entertainment products. In the first period, settlement can be done directly through mobile prepaid or post paid accounts and/or through SmartPay e-wallet.
For consumers’ convenience, all the features of the website has been personalized and designed flexibly and quite intelligently. All trading and surfing activities of customers on Aulac will be updated and analysed scruntinizely online and "real time”, customer activities will be devided into the following features: "reviewed products”, "just-bought products", "top sell products", "recommended products", "favorite products", etc so that customers can easily control and choose their favorite products. Especially, the uninterrupted update on real transactions on the network makes Aulac’s interface changeful, new and attractive. Customers always enjoy the difference through each click. The most advanced CRM (customer relationship management) solution helps archive customers’ information and support themselves on searching and trading on the network.
“Aulac.vn is a newly developed e-commerce system in Vietnam. We welcome and call for the cooperation of the software and application developers in Vietnam. We hope that Aulac.vn will gather service and product providers, enterprises and individuals nationwide and internationwide, becoming a plentiful and practical tool supply for the public” says Tuan Anh.

ABOUT SMART MEDIA
Smart Media Joint-stock company (SMJ) was established on 28 February 2008. Its founding shareholders are Vietnam Post and Telecommunications Group (VNPT), Vietnam Television (VTV), Mobifone, Vietnam Post Corporation (VnPost) and Goldsun Company Ltd. In the early 2009, WPP - the biggest world communications group took 20% stake in Smart Media.
Smart Media’s mission is to develop and provide overall solutions to multimedia services based on the integration of communications, telecommunications and information technology.
Smart Media supplies PR&Event services; advertising services via mass media channels such as televisions, radio broadcasts, newspapers, billboards and frames; advertising via new media channels such as internet and mobile; research, marketing and customer care via Contact center and digitalized services. For more information about Smart Media, please visit www.smartmedia.vn.

Contact person:

Nguyen Thi Mai Lien
PR officer
Mobile: +84 979 228 965
Tel: +84 4 3857 5555 ext 224
Email: liennt@smartmedia.vn

Some pictures of the press conference released Aulac.vn


Mr. Nguyen Tuan Anh – Smart Media’s CEO delivers opening speeches.


Mr. Nguyen Trong Duong – director of Information and Technology belonging to MIC makes a speech.


Mr. Nguyen Phong Loc – the manager of the project introduces and demonstrates Aulac.vn.


IBM’s representative gives speeches.


Smart Media’s representatives answer reporters’ questions.


A view of the press conference.

 

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