INTRODUCTION
Smart Media was established in February 2008 with the mission of leading Vietnam’s efforts to develop and build the nation’s communications industry. Smart Media was jointly founded by key government bodies: Vietnam Posts and Telecommunication Group (VNPT), Vietnam Television (VTV), Vietnam Mobile Telecom Services Co. (VMS), and Vietnam Post Corporation (VNPost) as well as the privately owned GoldSun. In early 2009, the world leading marketing communications group – WPP has become a shareholder of Smart Media with 20% stake of the company. Smart Media is aimed at providing new total solutions for multimedia services based on the convergence of telecommunication, communication & information technology.
Smart Media provides services in Advertising, New media advertising (Internet & mobile), TV & Radio programs, Digital contents, Online payment & e-commerce on mobile & Internet, Contact center & Marketing center & Direct mail.
With young, enthusiastic, well-trained and professional staff, being supported with the telecom and communications infrastructure by local shareholders like VNPT, VTV, Mobifone as well as the knowledge and expertise from the foreign shareholder WPP, Smart Media is confident and gradually build up first-class information and multimedia services in Vietnam.